Being the marketing director here at Practical Software Solutions is like being a utility infielder in baseball: You have to know a lot about many products, but you never really become an expert at one. That’s not to say that I wouldn’t mind being an expert in every software title… Read more »
It’s very easy to look at a company, a salesperson, or a marketing person and say, “They don’t care; no matter what they’re doing, they just want to sell me something.” I guess in some cases, that may be true. We’ve all seen the stereotypical used-car salesman promising you the world…. Read more »
