Let’s say you have a business. You want people to learn how your company can solve other businesses’ problems, so the natural way to get yourself found is to create a website. Then you begin with the pie-in-the-sky notions about what’s going to bring people to your site.
Surely, they’ll find us because we’re an award-winning Sage Select Authorized Partner and a Sage Silver Development Partner. And of course they’ll find us because our customers have won their fair share of Sage awards, too. And, most importantly, they’ll find us because of the great services we offer to our customers.
Then the data starts rolling in. You see the obvious searches bringing people to your site: Grower Vertical (our Sage ERP module for the horticulture industry), Sage Construction and Real Estate, the names of your executives, and so on. But, month after month, by far the No. 1 search term on your site makes you shake your head: Implementation Methodology.
HUH? What the … really!?
Then just before your palm starts to inch toward your forehead in frustration, you pause for a moment, and you begin to think: What is Implementation Methodology, and why is it so important that people are coming to your site in droves to find out about it?
By a strict definition, an Implementation Methodology is the process of installing a software system. That sounds pretty self-explanatory, but if the process were that simple, why would this many people need to search for it? The difference comes with the scope of the software system used by mid-size companies and larger.
When you’re talking about implementing a complex software system, such as an Enterprise Resource Planning system for manufacturing and distribution, you’re not talking about going down to the local Staples, buying a box of software off the shelf, sticking a CD in your PC and following the directions to install it.
Implementing an ERP system takes months of planning, cooperating, developing, upgrading, installing, testing and training before a company can “go live” with their new software. This all takes place after months of the company doing their research to find the right ERP system to do the job and finding the right partner to implement it. On the flip side, the relationship continues after go-live with support, further development, and future upgrades.
And then it hits you. You understand why people are searching for Implementation Methodology. The word went through your mind when describing what happens during an implementation: Relationship.
Practical Software Solutions has a tried-and-true Implementation Methodology that we’re proud of. We could sit here and boast that our Implementation Methodology has the precision and efficiency of a fine Swiss watch, or that we have more successful implementations than anyone on the planet, or some other nonsense.
The reason why we’re proud of our Implementation Methodology is that we form a relationship with all of our customers who choose us to guide them through this major project. We want to learn a little bit about the people behind the e-mails and the phone calls because we will be working with their organization closely for months on end. We want to learn about a company’s processes from top to bottom in order to give them the best solution to fit their needs. We want to be able to provide them services that they can depend on. We want them to have the trust in us to bring us their questions, concerns, doubts, and ideas. We want to look our customers in the eye at Sage Summit (usually over a nice dinner) and say thank you for choosing us to go on this journey with them.
So there’s the answer: When people are looking for an Implementation Methodology, they’re looking for a relationship and not a set of instructions. And we’re happy that they’re finding us.