I have a confession to make: I write really long blog posts. If you got through my wrap-up of Sage Summit 2017 — congratulations! You read a 2,000 word essay!
The funny thing is I still didn’t have enough room to get in everything that I wanted to say about Sage Summit 2017. Amazingly, what I left out was one of the most important things I say after each Sage Summit.
I spent most of my last blog post giving my feedback. However, I forgot to remind people who went to Sage Summit 2017 in Atlanta (or any of the other Sage Summit Tour stops for that matter) to give your feedback to Sage. I was reminded of this when Monica Stancik of Nashville Wire Products called me this week.
Monica wasn’t able to attend Sage Summit this year because of the schedule change and her already scheduled vacation. Being the upstanding person she is, she felt that it wouldn’t be fair for her to go to Atlanta right after coming back from a two-week vacation.
We started talking about the feedback that two of her coworkers, Bill Ray and John Mitchell, brought back from Sage Summit 2017. As an original member of Team Squeaky Wheel, Monica can always be depended on to give honest and fair feedback.
An example of great Sage Summit feedback
One of the things John and Ray mentioned was the challenge of getting from one session to the next in the 15 minutes they were given. I completely agreed with this sentiment, especially since I had to go from a classroom on the third floor to a session on the far side of the trade show floor on the first level this year.
In theory, 15 minutes seems like plenty of time to get from Point A to Point B. However, an attendee’s time in between sessions isn’t in a vacuum.
Many times, you want to ask the presenter a question after the session you just attended. Then, you may need to powder your nose (*ahem*). Then you may run into someone you know and want to say hello for a few minutes. Then, you’re stuck in traffic while people are all trying to filter onto the same down escalator.
As I touched on in my last post, the schedule was a bit truncated this year with Sage Summit only a day and a half for customers. This meant that the likelihood of related sessions (like all the Sage 500 sessions this year) taking place one after another was really high.
All feedback great and small is important to Sage
What made this feedback so compelling is it’s the kind of feedback that normally doesn’t get mentioned. Some people may find it’s too inconsequential to mention. Others may think Sage is only looking for feedback on content instead of on the functional aspects of Sage Summit.
I’ll say it until I’m blue in the face: Sage wants to hear any and all feedback about Sage Summit, as long as it’s constructive. If nobody tells them something is wrong, how are the going to know it needs to be fixed?
There are plenty of ways Sage could fix the issue about the time between sessions: Maybe they could have many of the related sessions on the same floor or in the same area. Maybe they make the sessions shorter and the time in between longer. Maybe it makes the argument for having Sage Summit last another day to get everything in.
So when you give your feedback (the Sage Summit 2017 app is the best place to do it), don’t be afraid of saying exactly what’s on your mind about what happened in Atlanta. And don’t forget to give positive feedback too. It stands to reason the folks at Sage may think something that doesn’t receive positive feedback isn’t popular.
So let Sage know what’s on your mind. Even if they can’t act on all of the feedback they receive, I can assure you they do listen.